This Privacy Policy explains how Thewhitehorsesilverstone ("we", "us", or "our"), operating through thewhitehorsesilverstone.org.uk, collects, uses, and protects personal data when you visit our casino review platform. As the data controller for this website, we are committed to handling your information responsibly and in full compliance with the UK General Data Protection Regulation (UK GDPR) and applicable data protection legislation. By using thewhitehorsesilverstone.org.uk, you acknowledge the practices described in this policy.
Information We Collect
Information You Provide
- Contact enquiries: Your name and email address when you submit a question or feedback form.
- Newsletter sign-up: Email address and marketing preferences if you subscribe to updates.
- User-generated content: Any comments, ratings, or reviews you voluntarily submit on our platform.
Information Collected Automatically
- Device and browser data: IP address, browser type and version, operating system, and screen resolution.
- Usage data: Pages visited, time spent on each page, referral URLs, and click interactions collected via analytics tools.
- Cookie identifiers: Unique identifiers stored on your device to recognise returning visitors and track affiliate referrals.
- Log files: Server-side logs recording access timestamps and HTTP request details for security and diagnostic purposes.
Cookies We Use
Thewhitehorsesilverstone.org.uk uses cookies to ensure the website functions correctly, analyse visitor behaviour, attribute affiliate traffic, and remember your preferences. You may manage cookie settings at any time through your browser controls or our on-site consent banner.
| Cookie Type | Purpose | Retention |
|---|---|---|
| Essential | Enables core site functionality, security features, and consent preference storage. | Session / up to 12 months |
| Analytics | Collects anonymised data on page views and user journeys to help us improve content (e.g., Google Analytics). | Up to 26 months |
| Affiliate / Marketing | Tracks clicks on casino operator links to attribute referrals and measure campaign performance. | Up to 30 days |
| Preferences | Remembers your language, display settings, and previously viewed reviews for a personalised experience. | Up to 12 months |
| Third-Party Advertising | Used by selected partners to display relevant promotional content based on browsing behaviour. | Up to 90 days |
How We Use Your Data
- To operate and maintain the functionality of thewhitehorsesilverstone.org.uk and deliver our Empire Casino review content.
- To analyse website traffic and user engagement so we can improve the quality and relevance of our reviews.
- To attribute affiliate referrals accurately when visitors navigate to licensed casino operators via our links.
- To respond to enquiries, feedback, and support requests submitted through our contact channels.
- To send marketing communications, such as newsletters, where you have given explicit consent.
- To comply with legal obligations, including fraud prevention and regulatory requirements applicable in Great Britain.
Legal Bases for Processing
We process your personal data under the following legal bases as defined by the UK GDPR: Consent — where you have freely given, specific, and informed consent, such as subscribing to our newsletter or accepting non-essential cookies; Legitimate Interests — where processing is necessary for our legitimate business interests, including website analytics, affiliate link tracking, and site security, provided those interests are not overridden by your fundamental rights; and Legal Obligation — where processing is required to comply with applicable UK law. You may withdraw consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
Third Parties & Affiliate Links
Thewhitehorsesilverstone.org.uk contains links to third-party casino operators, including Empire Casino and other licensed gambling sites. When you click an affiliate link, you will be directed to an external website governed by its own privacy policy. We may receive a commission for referred traffic, but we are not responsible for the data practices of those operators. We also use analytics providers, including Google Analytics, which may process data on our behalf under data processing agreements. These providers act as data processors and are contractually bound to handle your information securely.
Your Privacy Rights
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Ask us to correct inaccurate or incomplete information.
- Right to Erasure: Request deletion of your personal data where there is no compelling reason for its continued processing.
- Right to Data Portability: Receive your data in a structured, machine-readable format.
- Right to Object: Object to processing based on legitimate interests or for direct marketing purposes.
- Right to Restrict Processing: Request that we limit how we use your data in certain circumstances.
To exercise any of these rights, please contact us using the details in the Contact section below. We will respond within 30 days in accordance with UK GDPR requirements. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your rights have been infringed.
Data Security & Retention
Thewhitehorsesilverstone.org.uk implements appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure, including encrypted connections (HTTPS) and access controls on our systems. We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or to comply with legal obligations. Contact form data is retained for up to 24 months; analytics data is retained according to the retention periods specified in the cookies table above. Once data is no longer required, it is securely deleted or anonymised.
Contact
If you have any questions, concerns, or requests relating to this Privacy Policy or how Thewhitehorsesilverstone handles your personal data, please contact our team using the following details:
- Website: thewhitehorsesilverstone.org.uk
- Email: [email protected]
We are committed to addressing your privacy concerns promptly and transparently. This Privacy Policy was last reviewed and updated in 2026 and may be amended periodically to reflect changes in law or our data practices. We encourage you to revisit this page regularly to stay informed.
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